The story behind our name is rather simple. Although we started selling granola at the Burnet Market a year ago, we'd had the idea for the business long before that. We'd always intended to go with the name "Oat Cuisine", our prior name. And people really liked it the name! But unbeknownst to us, there was already an established granola business with that name. SO, if we wanted to make a serious go of this venture, we'd have to come up with something different.
That was when things became difficult. We brainstormed, soul-searched, asked family members for ideas, fretted, sought inspiration everywhere we could. We had several duds that didn't make it far in the approval process -- stuff like "Crestview Peach" and "Oat & Vine" -- all rejected by one or the other of us for being derivative, hackneyed, nondescript, etc.
I ultimately decided that I'd like to use a Spanish name because both David and I are proudly Hispanic. One of my culinary school classmates, an awesome gal by the name of Luna, told the rest of us that her middle name is Pearl. We all loved the name Luna Pearl, and I even thought of asking her if we could use that for our granola. And then, out of the blue, the words "Luna Rey" came into being.
We liked the sound of it. We felt it was evocative and beautiful and mysterious. "Moon King"! The way I saw it, "Luna" was the feminine (me), and "Rey" was the masculine (David, my king). Luna Rey was the combination of us together, two married border kids working together to create something of our own.
Furthermore, my beloved grandfather's name was Reymundo (or Rey) Trevino. What a nice little nod to him.
So that's the little story behind our business name. We have had quite the positive reaction to our rebranding, for which we are extremely grateful. Thanks to Luna for the spark of inspiration, and thanks to all of you for your support!